The Attuale is a new multi-brand e-commerce store based out of Dubai. ATTUALE.com - which literally translates from Italian as “contemporary“ - launched with the idea of being a new one-stop-shop for essential and sustainable luxury. For them we realised the first campaign of their first ever in-house collection. The idea was that of communicating the depth and importance of essentialism and sustainability, especially in today’s consumerist world. From creative concept development to the final execution, we have realised both, video and photo material.